Wednesday, February 02, 2005

Oh sure, we know 'The MTVs'. We're totally down with it. No diggty.

One of the goals that many advertising campaigns strive for is the ability to connect with their target audience. Problem is, a lot of advertising execs lack the creativity and most importantly, the knowledge of the culture they are trying to reach, and thus we end up with misplaced urban slang circa 1986, or completely silly failures like this one.

"Hey, I know you like that McDonalds cheeseburger, but I gotta ask.... would you hit it?"

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